Opis: Key MBA Models - Kenn Mark, Julian Birkinshaw

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: * Strategy * Business Economics * Finance * Decision Science * Accounting * Operations * Marketing * Organisational Behaviour The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.About the authors Acknowledgements Introduction PART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter's eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg's managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein's model of organisational culture 10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner's dilemma 28 Generic strategies 29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner's growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis PART SIX FINANCE 44 Black-Scholes options pricing model 45 Bond valuation 46 Capital asset pricing model 47 Capital budgeting 48 Modern portfolio theory 49 Modigliani-Miller theorem 50 Time value of money 51 Valuing the firm 52 Weighted average cost of capital PART SEVEN OPERATIONS 53 Agile development 54 The bullwhip effect 55 Decision trees 56 Just-in-time production 57 Sensitivity analysis 58 The service-profit chain 59 Six Sigma 60 Theory of constraints 61 Total quality management Index

Szczegóły: Key MBA Models - Kenn Mark, Julian Birkinshaw

Tytuł: Key MBA Models
Autor: Kenn Mark, Julian Birkinshaw
Producent: FT Publishing International
ISBN: 9781292016856
Rok produkcji: 2015
Ilość stron: 296
Oprawa: Miękka
Waga: 0.45 kg

Recenzje: Key MBA Models - Kenn Mark, Julian Birkinshaw