Opis: Principles of Marketing, Global Edition - Kotler Philip, Armstrong Gary

For Principles of Marketing courses that require a comprehensive text.

Help students learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Szczegóły: Principles of Marketing, Global Edition - Kotler Philip, Armstrong Gary

Tytuł: Principles of Marketing, Global Edition
Autor: Kotler Philip, Armstrong Gary
Wydawnictwo: Pearson
ISBN: 9781292220178
Języki: angielski
Rok wydania: 2018
Ilość stron: 736
Format: 21.4x27.6cm
Oprawa: Miękka
Waga: 1.58 kg

Recenzje: Principles of Marketing, Global Edition - Kotler Philip, Armstrong Gary