Opis: Inspired How to Create Tech Products Customers Love - Marty Cagan

How do today?s most successful tech companies?Amazon, Google, Facebook, Netflix, Tesla?design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love?and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations?dramatically improving their own product efforts.

Whether you?re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Szczegóły: Inspired How to Create Tech Products Customers Love - Marty Cagan

Tytuł: Inspired How to Create Tech Products Customers Love
Autor: Marty Cagan
Wydawnictwo: John Wiley & Sons
ISBN: 9781119387503
Języki: angielski
Rok wydania: 2018
Ilość stron: 350
Format: 15.5x23.5cm
Oprawa: Twarda z obwolutą
Waga: 0.57 kg

Recenzje: Inspired How to Create Tech Products Customers Love - Marty Cagan