Opis: Corporate Social Responsibility, Public Relations and Community Engagement - Marianne D. Sison, Zeny Sarabia-Panol

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries?Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam?the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Szczegóły: Corporate Social Responsibility, Public Relations and Community Engagement - Marianne D. Sison, Zeny Sarabia-Panol

Nazwa: Corporate Social Responsibility, Public Relations and Community Engagement merging Perspectives from South East Asia
Autor: Marianne D. Sison, Zeny Sarabia-Panol
Wydawnictwo: Routledge
Kod paskowy: 9781138838123
Języki: angielski
Ilość stron: 188
Format: 16.0x24.0cm
Oprawa: Twarda
Waga: 0.434 kg

Recenzje: Corporate Social Responsibility, Public Relations and Community Engagement - Marianne D. Sison, Zeny Sarabia-Panol