Opis: New Female Tribes - Rachel Pashley

How do you see women? And how do they see themselves?

In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading.

Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment).

She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children.

Szczegóły: New Female Tribes - Rachel Pashley

Tytuł: New Female Tribes
Autor: Rachel Pashley
Wydawnictwo: Virgin Books
ISBN: 9780753553008
Języki: angielski
Rok wydania: 2018
Ilość stron: 272
Format: 16.0x24.0cm
Oprawa: Twarda
Waga: 0.5 kg

Recenzje: New Female Tribes - Rachel Pashley