Opis: Advertising for People Who Dont Like Advertising - Kesselskramer

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Szczegóły: Advertising for People Who Dont Like Advertising - Kesselskramer

Tytuł: Advertising for People Who Dont Like Advertising
Autor: Kesselskramer
Wydawnictwo: Laurence King Publishing
Kod paskowy: 9781856698252
ISBN: 99866004034KS
Języki: angielski
Rok wydania: 2012
Ilość stron: 240
Format: 17.5x25.0cm
Oprawa: Twarda z obwolutą
Waga: 0.805 kg

Recenzje: Advertising for People Who Dont Like Advertising - Kesselskramer