Opis: Key Concepts in Marketing - Jonathan Sutherland, Diane Canwell

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Szczegóły: Key Concepts in Marketing - Jonathan Sutherland, Diane Canwell

Tytuł: Key Concepts in Marketing
Autor: Jonathan Sutherland, Diane Canwell
Wydawnictwo: Macmillan
Kod paskowy: 9781403915276
ISBN: 140391527X
Rok wydania: 2007
Ilość stron: 310
Format: 14x21.5 cm
Oprawa: oprawa broszurowa
Waga: 0.404 kg

Recenzje: Key Concepts in Marketing - Jonathan Sutherland, Diane Canwell