Opis: World of Workcraft - Dale Roberts

Research demonstrated some years ago that there is a strong positive correlation between 'play', 'fun' and organisational performance. More recently, organisations have started to wrestle with the idea of how to engage the skills and motivation of the video game generation; as customers and as employees. The practical application of gamification is part of the disruptive innovation that offers businesses radical new ways of working, learning and performing. In a nutshell, gamification is the concept of applying engaging elements of game theory to non-game applications. An example would be to create a game to learn something new for work. Companies need to embrace the idea of blending games with work. And in order for that to happen, gamification must have a basic knowledge base and skill set, as well as both theory and practical application of its core principles. Dale Robert's World of Workcraft provides the context and background to the need for and potential benefit of gamification as a means of turning a traditional corporate culture and structure into a dynamic community. He also provides guidance on how to (and how not to) introduce these concepts successfully.Contents: Foreword, Toby Beresford; Preface. Part I Work and Play: Game changer; Carrots, sticks, nudges and fun; Working for free; The grindstone; The efficiency paradox; All the world's a game (and all the men and women merely players). Part II Motivation: Intrinsicity; Progression; Epic meaning; The sandbox; Massively multiplayer work. Part III Designing for People: Engagement loops; The purposeful play design process; Afterword. References; Index.

Szczegóły: World of Workcraft - Dale Roberts

Tytuł: World of Workcraft
Autor: Dale Roberts
Producent: Gower Press
ISBN: 9781472429056
Rok produkcji: 2015
Ilość stron: 175
Oprawa: Twarda

Recenzje: World of Workcraft - Dale Roberts